The complete chapter list for Customer-Led Development: How to Build What Your Customers Want When AI Can Build Anything by Spencer Shulem.
Want all of it? 2 of these 26 chapters are published free as essays below. The rest are in the book, with every statistic cited. Get Customer-Led Development on Kindle →
The book is built on three systems: the Customer-Led Organization (how customer truth flows through your company), Customer-Led Development (every feature traces to a named customer, every promise is tracked, every loop is closed) and Customer-Led Growth (champions and learning loops).
Before you start
- Preface — in the book
- The case for change — in the book
- How I got here — in the book
- Introduction — in the book
The chapters
- Chapter 1: Is this book for you? — in the book
- Chapter 2: From story points to tokens — in the book
- Chapter 3: Why methodologies fail
- Chapter 4: You get what you measure — in the book
- Chapter 5: The survey problem
- Chapter 6: What customer-led actually means — in the book
- Chapter 7: The system — in the book
- Chapter 8: Two types of PMs — in the book
- Chapter 9: What to look for — in the book
- Chapter 10: Product ops — in the book
- Chapter 11: The APM path — in the book
- Chapter 12: Customer-led development — in the book
- Chapter 13: The sprint — in the book
- Chapter 14: Ship research — in the book
- Chapter 15: Promises — in the book
- Chapter 16: Customer-led growth — in the book
- Chapter 17: Champions — in the book
- Chapter 18: Learning loops — in the book
- Chapter 19: What to keep, what to kill — in the book
- Chapter 20: The first 8 weeks — in the book
- Chapter 21: AI makes this possible — in the book
- Chapter 22: The pledge — in the book
Get the book
Customer-Led Development collects all 26 chapters in order, with the 10-day sprint, the Promise Tracking Board and a week-by-week plan for your first eight weeks. Buy it on Kindle →